source at least 15 academic articles at least (conference and journals) which your assignment will rely upon heavily to deliver analytical discussion apart from literature support.

This assignment aims to expose you to the current issues involving Small-medium Enterprises (SMEs). Despite the explosion of visual content dominating the agenda of many social media platforms; Small-medium Enterprises (SMEs) are behind in considering Instagram as a platform for business. For your assignment, you need to analyse 3 SMEs who currently have an Instagram site. You are required to use a recent journal article by Sukunesan et al. (2020) to benchmark all 3 SMEs with regards to expanding business internationally. In specific, you will need to use Appendix Table 1 as your checklist to benchmark each SME. The benchmarking exercise will need to be followed up with suggestions on areas of training the SMEs would need to improve. Do consider the Covid19 impact in your response. This assignment requires a good understanding of the SME market, Covid19 issues, Instagram and Social Media applications in general not to mention the journal article. Your 1st step will be to read and understand the journal article before moving to the 2nd step of identifying an industry of choice. You will need to examine how the industry operates and has been impacted by Covid19. Step 3 will be to pick 3 SMEs from that industry. Please make sure that you are not selecting the same SME with another student. Please share the selected SMEs in the Assignment 1 Discussion Forum. All students will need to share their chosen SMEs to avoid overlap. Step 4 will be to get a general sense of each SME, their business operation and other social media channels. Step 5 will be to use Appendix Table 1 as your checklist to benchmark each SME (use the given template in excel with example). Once completed you need to calculate the average scores for each dimension for all SMEs. Build your discussion around the scores and overall average. Please support your argument for each of the five dimensions (Brand Awareness, Communication, Information, Integration and Cultural Awareness) with sound research and literature. Step 5 will be featured in your tutorial class. Step 6 to suggest areas of training the SMEs would need to improve. As a postgraduate student it is important to highlight your managerial/strategy judgement before you conclude the assignment. Do consider the Covid19 impact in your response. Overall, you will need to source at least 15 academic articles at least (conference and journals) which your assignment will rely upon heavily to deliver analytical discussion apart from literature support. You need to also add at least 5 industry reports from Deloitte, KPMG, IBIS etc. as supporting material. No blogs or Wikipedia are allowed. This would mean in total, you would have at least 20 references. Please remember that the marker is looking for an analytical report. This would mean that your report will require in-text citations for credible literature. Be critical in your report and compare similar academic articles to understand and analyse the content. High Distinctions are often attained by students who have understood, analysed and are able to critique the content. Submission Requirements. Please take time to read the following. 1. Your name and student id must be included. 2. Save both your files as follows: [StudentFirstName_StudentNumber.pdf and StudentFirstName_StudentNumber.xlsx] e.g. Suku_1234567.pdf and Suku_1234567.xlsx 3. Two files will be submitted via the Canvas link > Assessment > Individual Assignment • One PDF document • One XLSX sheet 4. The pdf document should have approximately 2500 words (+/-10%) 5. This assignment should be done in a report format and NOT essay. Do include sections such as Executive Summary, Introduction, content by sections, Conclusion and References. 6. Pages of the report should have appropriate headers and should include printed page numbers 7. These sections do NOT form part of the word count (Title page, Abstract, Table of Contents, Page footers/headers and Reference Lists) 8. You must use the Swinburne Harvard Referencing style throughout your report and include an accurate list of references at the end of the report. You can access the correct style from Canvas. 9. The report should be written in 11-12 point font size and should use no more than 1/1.5 line spacing between each line 10. Please make sure that you have a spare copy of the assignment and the excel sheet.

Attachments:

Assignment.docx

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