MAR001-1 Principles of Marketing Assignment Brief 2026 | University of Bedfordshire
MAR001-1 Assignment Brief
| Assessment deadline | Marks and feedback |
| To be submitted Before 10 a.m. on: | 20 working days after deadline (L3,4, 5,6 and 7) |
| 15 working days after deadline (block delivery) | |
| Friday in Teaching Week 12 of the semester (exact date and time: tbc on BREO) | Click or tap to enter a date.
|
| Please note, for Exams the date is arranged centrally aligned to the academic calendar. Exams timetables will be released 6 weeks before the exam period. | |
Key Assignment Details
| Unit title & code | Principles of Marketing, MAR001-1 |
| Assignment number & title | Main Assessment 1 |
| Assignment type | Coursework Portfolio |
| Weighting of assignment | 100% |
| Size or length of assessment | 3000 words (+/- 10%) |
| Use of generative AI | Use of AI or other tools is allowed for inspiration only—copying or generating any part of your work is strictly prohibited |
| Use of self-plagiarism | Not permitted |
What am I required to do in this Assignment?
You are required to complete up to six (6) marketing activities, each focusing on different marketing concepts. You are encouraged to complete all six activities to maximise your chances of achieving the best possible grades. However, only your top three grades will be used to determine your final grade for this unit.
Detailed Activity Descriptions
1. Social Media Campaign
Design a short social media campaign for a specific product or service. This should include:
- Clear campaign objectives (e.g., brand awareness, product launch).
- Target audience identification.
- Choice of social media platforms (e.g., Instagram, TikTok) with justification.
- Suggested posts or ads including captions, visuals, hashtags, and timing.
2. Content Creation
Create engaging written and/or visual content tailored to the target audience identified for your chosen campaign or brand. Your content should:
- Align with the campaign’s objectives and brand voice.
- Use persuasive language and relevant visuals.
- Include hashtags or calls-to-action suitable for the platform.
- Explain how this content will engage the audience effectively.
3. Event Planning
Outline a marketing event plan aimed at a specific target market. Include:
- Event objectives (e.g., product launch, customer engagement).
- Location and format of the event (online, in-person).
- Promotion tactics (advertising, invitations, partnerships).
- Consideration of audience needs and preferences.
4. Video Marketing
Develop a concept and script for a marketing video related to your chosen product or brand. Include:
- A clear message or story that supports the campaign goals.
- Details on length, tone, style, and target audience.
- Key scenes or script excerpts that highlight the product’s benefits.
- Explanation of how this video fits into the overall marketing strategy.
5. Branding Exercise
Design or develop a brand identity element for a product or service. This may include:
- Logo design concepts or brand name ideas.
- Brand values, mission, and personality traits.
- How the brand differentiates itself in the market.
- Explanation of how your branding decisions appeal to the target market.
6. Email Marketing Campaign
Design a series of three connected marketing emails to promote your product or service. Your plan should cover:
- Purpose and goals for each email (e.g., introduction, offer, reminder).
- Subject lines and key messages.
- Call-to-action for each email.
- Suggested schedule and frequency of sending.
7. Graphic Design Projects
Create marketing materials such as posters, brochures, or social media graphics. For each design:
- Include visuals and text elements.
- Explain your choice of colours, fonts, images, and layout.
- Justify how the design supports the marketing objective and appeals to the target audience.
8. Pen Portrait
Develop a detailed pen portrait (customer profile) for your target audience including:
- Demographics: age, gender, income, education, occupation, location.
- Psychographics: interests, values, lifestyle, behaviours, attitudes.
- How understanding this profile influences marketing decisions like product features, messaging, and channel selection.
9. Creating a Radio Advert
Write a concise, engaging script for a radio advertisement promoting your product or service. Your script should:
- Grab listeners’ attention quickly.
- Clearly communicate the product’s key benefits.
- Include a strong call-to-action.
- Use tone, language, and style appropriate for the target audience.
What do I need to do to pass? How do I achieve a good grade?
To pass?
- Demonstrate a basic understanding of key marketing concepts and principles related to the activities you choose.
- Complete at least three marketing activities with enough detail and relevance to show you understand the task.
- Apply marketing theories and terminology with reasonable accuracy, even if explanations are basic.
- Present your work clearly enough to be understood, with some attention to grammar and structure.
- Reference your sources, even if not perfectly, showing you have researched your topics.
- Submit your work on time and in the correct format.
To a good grade?
- Show a thorough and confident understanding of marketing concepts, applying them correctly across your chosen activities.
- Provide creative, well-structured, and audience-focused marketing outputs that go beyond basic expectations.
- Analyse and justify your marketing decisions with clear reasoning, linking them to relevant theory and practical examples.
- Communicate your ideas clearly and professionally, with minimal errors in grammar, spelling, or formatting.
- Use accurate and consistent Harvard referencing with a variety of credible academic and industry sources.
- Demonstrate originality and critical thinking in your work, avoiding generic or copied content.
- Complete at least three high-quality activities that showcase your skills in marketing strategy, communication, and creative execution.
Struggling with MAR001-1 Principles of Marketing Assignment at UOB?
How will my assignment be Marked?
Your assignment will be marked according to the threshold expectations (see the Unit Information Form uploaded on BREO) and the specific marking criteria below (marking rubric). Please read carefully as they will help you prepare and evaluate your own work before you submit. They will also help you understand the grade and feedback received once marked.
| 70%+
(1st Class) |
60-69%
(2:1) |
50-59%
(2:2) |
40-49%
(3rd Class) Threshold Standard |
30-39%
(Fail) |
0-29%
(Fail) |
|
| 1.Understanding of Marketing Concepts and Principles | Demonstrates comprehensive and accurate knowledge of foundational marketing theories such as the marketing mix, segmentation, targeting, positioning, and consumer behaviour. Applies these concepts insightfully to the portfolio tasks, showing clear understanding of their relevance and practical use. | Shows solid knowledge of key marketing concepts with mostly accurate explanations. Applies theories appropriately but with occasional minor misunderstandings or lack of depth in linking concepts to practice. | Demonstrates adequate understanding of basic marketing principles. Some explanations lack clarity or are incomplete. Application to tasks is evident but sometimes superficial or overly descriptive. | Shows limited grasp of marketing concepts, with partial or inconsistent understanding. Some relevant ideas are identified but explanations are vague or inaccurate. | Demonstrates weak or fragmented knowledge with frequent inaccuracies or confusion about key concepts. Limited or incorrect application. | Fails to demonstrate understanding of relevant marketing concepts or applies them incorrectly throughout. |
| 2. Creativity, Relevance, and Quality of Marketing Outputs | Marketing activities and outputs are highly creative, original, and professionally tailored to the identified audience. Visuals and messaging are polished, coherent, and fully appropriate for the platform or medium. | Outputs are relevant and demonstrate creativity. Marketing materials are mostly appropriate for the target audience with minor inconsistencies or less polish. | Outputs meet basic task requirements with acceptable relevance. Creativity is limited and some materials may appear generic or loosely tailored. |
Outputs are functional but show minimal creativity or audience understanding. Presentation may be inconsistent or basic.
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Marketing materials lack relevance or originality and are often generic or poorly targeted. | Outputs are poorly designed, confusing, or mostly irrelevant to the task and audience. |
| 3. Application, Critical Analysis and Justification | Provides clear, well-reasoned justifications for marketing decisions. Demonstrates emerging critical thinking by evaluating options and explaining why chosen strategies are most effective. | Justifications are logical and supported, though critical evaluation may be limited. Shows understanding of reasons behind decisions. | Provides some justification but tends to describe rather than critically analyse marketing choices. Justifications may be basic or general. | Justifications are underdeveloped, often descriptive without clear rationale. Limited critical thinking evident.
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Justifications are weak, unsupported, or mostly absent. Marketing decisions lack clear reasoning. | No or illogical justification provided. No evidence of critical thinking or reasoning. |
| 4.Communication, Presentation and Academic Writing | Ideas are expressed clearly, coherently, and professionally. Writing is well-structured with no significant spelling or grammar errors. Formatting aids easy reading and understanding. | Communication is clear and mostly well-structured with minor spelling or grammar errors that do not hinder understanding. | Writing is generally understandable but contains occasional awkward phrasing or minor errors. Organization is adequate but could | Writing is sometimes unclear or disorganized. Several grammar or spelling errors distract the reader.
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Communication lacks clarity and coherence. Frequent errors impair understanding. | Writing is incoherent or disorganized with excessive errors, making comprehension very difficult. |
| 5. Engagement with Research and Evidence | Consistently integrates relevant, specific examples to support marketing decisions and explanations. Examples are well chosen and clearly linked to arguments. | Uses appropriate examples that generally support arguments and demonstrate understanding. Integration could be more seamless. | Provides some examples but they may be general or only loosely related. Connections to decisions are sometimes unclear. | Examples are minimal, vague, or only partially connected to the marketing tasks.
|
Rarely includes examples or uses irrelevant ones. Examples fail to support the work. | No examples or evidence used to support the work. |
Additional Information
How does this assignment relate to ‘my learning in this unit and help me develop knowledge and skills that I will need for my future?
“How does this assignment relate to what we are doing in the scheduled sessions” – To be completed by the unit coordinator.
Within the University of Bedfordshire, graduate competencies refer to the skills, knowledge, attributes, and abilities that individuals are expected to possess upon completing their education at the graduate level. Our graduate competencies are the fundamental building blocks in preparing you for the future world of work. They form the foundation for learning outcomes within and beyond your course. They are relevant for every subject, and you can work towards them in different ways, so that you can attain and benefit from them even if you have lots going on outside university. These competencies will be integrated across your course and units.
The table below indicates graduate competencies gained relevant to this assessment.
| Graduate competencies; Tick (✔) ones relevant to this assessment (further guidance for staff Graduate competencies | University of Bedfordshire (beds.ac.uk) | |
| Digital Literacy | ✔ |
| Collaboration and Communication | |
| Problem solving and critical thinking | ✔ |
| Creativity and Entrepreneurship | ✔ |
| Adaptability and Resilience | |
| Global Citizenship | |
| Course specific competencies.
Please outline: Ability to manage lots of information Instinct for right approach |
✔ ✔
|
What should I be aware of when preparing my work? How and where should I submit my work? (May need WISEflow info for exams)
To submit assignments at the University of Bedfordshire, you will typically use the BREO (Bedfordshire Resources for Education Online) platform. Within BREO, locate the specific assessment you need to submit, and then follow the instructions provided to upload your work.
The University has produced a guide that is designed to help you understand the processes we use to deliver and manage assessment-related processes, what support is available to you and how we agree and approve your results. It also provides you with an explanation of the codes we use when we issue results and transcripts.
When submitting work for assessment, you must ensure that it is all your own work. Failure to do this could result in sanctions, including removal from your course. The Academic Integrity Resource (AIR) has been designed to introduce you to academic integrity and how to demonstrate this during your studies. Remember to use the self-help resources to support your skills in academic writing. You could also Improve your assignment grades by accessing free university support to develop a wide range of relevant and valuable academic skills.
For exams, you should familiarise yourself with the guidance information available here: https://www.beds.ac.uk/exams/
Practice exams can be taken for all exam types before exams week. Please see section Prepare for your exam.
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