This assignment extends your exploration of the proposed business idea (in your previous submission) by exploring the feasibility of your business idea and integrating an analysis of the entrepreneurial ecosystem of your chosen country, region, or city. Your report should investigate and discuss how the entrepreneurial ecosystem influences the feasibility and success of your specific venture.  This assignment is in two Parts: 

Part A: Feasibility Study (600 words)

Part B: Entrepreneurship Ecosystem Analysis (2,000 words) Total: 2,600 words

In Part A (Feasibility Study), you are required to individually explore the feasibility of the business idea presented in your poster by presenting a 600-word feasibility study covering the following: 

Feasibility written report  

  a. Leveraging trends

Identify and discuss key trends or opportunities that your business model leverages.

Explain how your venture capitalises on these trends to gain a competitive edge.

1. Innovation Highlights

Emphasise the innovative elements in your business idea(s), detailing how your product/service offering introduces novel solutions or improvements compared to existing alternatives, i.e. What sets it apart from existing ideas?

1. Global market perspective

Articulate how or if your business model could be expanded to cater to a global market. Analyse the international appeal of your product/service and its alignment with global consumer needs.

• Students will be expected to show understanding of the model, how the components are interlinked and its application to real world situations.
• Marks are awarded for content, quality of discussion, the feasibility of the proposed business and creative problem solving. Assignment 1 submission

Part B: Entrepreneurial Ecosystem Analysis

With reference to the Isenberg model, analyse key components of the entrepreneurial ecosystem in your chosen location and justify your choice of country, region, or city for locating your business.

• Consider the presence of incubators, accelerators, funding sources, and government support.
• Consider factors such as regulatory environment, access to talent, and market conditions.
• Discuss how your venture plans to engage with and benefit from the local entrepreneurial network.
• Explore potential partnerships, collaborations, or mentorship opportunities within the ecosystem.
• Discuss two or three challenges that your business may face that highlight limitations in the ecosystem.

1) This section of the assessment will take the form of a report of 2000 words (+/- 10%) including intext citations, but excluding reference list, contents page and any appendices.

2) Guidance will be given during the semester and supplemented by material under the assessment tab on BBL.

3) Students should refer to the generic Level 7 marking criteria and the marking sheet to provide them with fuller details of marking criteria.

4) Completed assignments must be submitted via Turnitin by 12 noon on 25th March 2026.

a) The assignment will be completed individually. 

b) All submitted assignments should have the file name: 

i) "SurnameFirstNameBNumber" 

e.g. BrownJohnB00001234_AssignmentOne

View additional ‘Standard Assessment Guidance,’ (below) for further applicable guidance 

FEEDBACK

Feedback on drafts will be provided in the second revision class.   

Standard Assessment Guidance (see also Generic Assessment Criteria)

As a rule:

1) This must be a new submission-You should not simply amend your original work. Use the assignment 2 brief and advice and references to the elements of the ecosystem must be specific and relevant to your proposed business idea. You are advised to use relevant and reliable databases and sources introduced in the module as a basis.

2) Marks are awarded for content, quality of discussion and effective use of referencing.  Higher marks are awarded to students who provide strong evidence of analysis and critical evaluation of the various concepts and techniques identified and their application to real world situations.   

3) Work must include references to journal articles and other relevant publications, and the Harvard system of referencing should be correctly applied. See: Guide to Referencing in the Harvard Style – available in the module area on BBL . We also encourage you to avail of the Academic Support via the Library’s Support Service.

4) To achieve high marks, students will be expected to demonstrate a familiarity with the wider and current literature in the subject area, and not merely an ability to re-produce module content. Note that marks are available for evidence of reading and accurate referencing.  

5) We recommend that students make multiple submissions in advance of the due date to receive feedback via Turnitin on their academic writing style (similarity score) to avoid potential plagiarism issues.  Be aware that 

instances of plagiarism will incur serious penalties. You may also consider feedback via the Studiosity tool. Further guidance will be given in class.  

6) Work should be well structured and written in a concise manner.  You should note the word limit policy. Penalties as follows:

+/-10% – no penalty

+/1>10% – 20% – 5% penalty

+/->20% – 30% – 10% penalty

+/->30% – 40% – 15% penalty

+/->40% –  20% penalty

Further specific detail available under the Assessment tab on BBL.