Overview
In preparation for writing each of your Discussions, you should submit your Annotated Bibliography Assignment on the topic that is being covered for the week (Marketing, Accounting, Finance, Management, Economic Data Analysis, International Business).
Instructions
An annotated bibliography is a list of sources (books, journals, Web sites, periodicals, etc.) one has used for researching a topic (Annotated Bibliographies, 2020).
For all sources used in your Discussion forum (minimum of 5) you should: (see sources at bottom of page)
Provide an APA formatted Citation (this should look like what you would include in a normal reference section.Summarize the source and discuss the research study that was conducted and what the findings were. Assess the source and discuss how useful it is and how it compares with other sources in your paper.Reflect on how the source will be useful to you in your discussion. How does it help to shape your argument and how are you using it to shape your writing?
Annotated bibliography format
Each annotation should look be formatted as follows:
Author (year). Title of article. Title of Journal, Vol no(issue). Pg to pg.
A paragraph that includes a summary, assessment, and reflection of the source.
Instructions on constructing your paragraph
In your summary, you will begin with a discussion of the research question the study is attempting to answer. You will summarize the research that was conducted and the specific findings that were uncovered. You will then provide a summary of what this means for the topic.
Next, you will discuss how the source compares with other sources in your paper and how useful is the source in attributing to your writing. You won’t use an in-text citation to reference the other source here. You should simply refer to the general topics the other sources are discussing and how this article fits with those.
Finally, you will discuss how the source is useful in your discussion. You will need to be specific on why it is important to use and exactly how you will use it in your writing to shape your arguments.
* You should use current sources written in the last five years.
* Do not use “I” in any of the annotations.
* Do not include an outline, you only need your annotation and paragraph (which will cover, summarize, assess, and reflect).
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
References
Kumar, V. (2024). International Marketing Research: A Transformative Approach. Springer Nature. https://books.google.com/books?hl=en&lr=&id=hw0TEQAAQBAJ&oi=fnd&pg=PR9&dq=American+Marketing+Association&ots=1JISkyFj0J&sig=yZF8RI4z6eXPofxjVtq4HxhpHrs
Salonen, A., Mero, J., Munnukka, J., Zimmer, M., & Karjaluoto, H. (2024). Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement. Industrial Marketing Management, 118, 12-26. https://www.sciencedirect.com/science/article/pii/S0019850124000221
Schauerte, N., Becker, M., Imschloss, M., Wichmann, J. R., & Reinartz, W. J. (2023). The managerial relevance of marketing science: Properties and genesis. International Journal of Research in Marketing, 40(4), 801-822. https://www.sciencedirect.com/science/article/pii/S0167811623000472
Trujillo-Torres, L., Anlamlier, E., Mimoun, L., Chatterjee, L., & Dion, D. (2024). Access-based customer journeys. Journal of the Academy of Marketing Science, 52(1), 24-43. https://link.springer.com/article/10.1007/s11747-023-00942-6
Verma, S., & Mourya, P. (2024). Green Marketing in India: Challenges and Opportunities. https://www.academia.edu/download/117743481/pmijtsrd64797_2_.pdf
Winer, R. S., & Neslin, S. A. (Eds.). (2023). History Of Marketing Science, The (Vol. 18). World Scientific. https://books.google.com/books?hl=en&lr=&id=zCXKEAAAQBAJ&oi=fnd&pg=PR5&dq=Marketing+Science+Institute&ots=Tbh0gF4gQQ&sig=BP4UhRofYKnpVTj_LGXJyBXyCXg
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