WEEK 1 DQ 2
Products and Services
It can be harder to sell an intangible
service than a tangible product. After reading Chapter 3 of the text, pick one
of the cells in Table 3.4: â€œService Classificationsâ€ and name a service offered
in that classâ€”for example, business remodeling service under consulting and
operations. In 200 to 250 words, describe a service in your chosen category in
terms of the four ways a service is different from a productâ€”its intangibility,
inseparability, variability, and perishability. Propose a solution for sale
that could be used as a point of competitive differentiation in a marketing
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