Assessment Tasks Purpose of the Assessment The case study provides an opportunity to profile and review entrepreneurs and their business using frameworks and concepts explored during the module. We will prepare fo

Thinking big or attention to details or both; examine the entrepreneurial/intrapreneurial mindset and their vision that influences creativity and innovation. Reflect on your chosen case. Assessment Brief: Assessment 2 U10518 Innovation and Enterprise Management Module Code:

U10518

Module Title:

Innovation and Enterprise Management

Module Leader:

Assignment:

Report (Word format) – Entrepreneur Case Study/Report

Word Count:

2,000 words (+/- 10%)

Contribution to Module Mark:

50%

Submission Deadline:

Submission Method:

Via Turnitin. Your document file name should follow this pattern: U10518EntrepreneurStudy2026yourname

Assessment Outline (from the module specification:

Report Analysing a Case Study (MS Word document only)

 Assessment Tasks Purpose of the Assessment

The case study provides an opportunity to profile and review entrepreneurs and their business using frameworks and concepts explored during the module. We will prepare for this in the second half of the module and students should draw on content covered throughout the module to develop analysis and discussion.

Please chose a company of your choice that is innovative and aligned with a founder. You can than do both:

Review the entrepreneur’s creativity, character and mindset. The impact of their innovation on the creative economy and they manage it. Guidelines and section weightings for the case study will be on Blackboard in the Assessment folder.

This will assess all learning outcomes stated in this module handbook. Feedback will be available after 15 working days on Blackboard.

        Assessment criteria Choose an innovative entrepreneur and their business. Indicate:

Thinking big or attention to details or both; examine the entrepreneurial/intrapreneurial mindset and their vision that influences creativity and innovation. Reflect on your chosen case. Analyse innovative economy in the context of creativity, innovation and entrepreneurship. Explain how your chosen business explored the gap. Explain the design thinking methods and the importance of IP, analyse how your chosen company develop and manage their products/services in this context. Please note that diagrams, quotes, appendices and tables do not constitute part of the word allocation. A copy of the assessment criteria that will be used for both assessments can be found in the appendix. We encourage you to approach the report design with creativity and innovation.

Assessment Guidance Overview

AC 1.

Examine an Intrapreneurial mindset and their habits

15%

500 Words

AC 2.

Explain the design thinking methods and the importance of IP

10%

500 Words

AC 3.

Analyse innovative economy in the context of creativity, innovation and entrepreneurship

10%

500 Words

Structure, Presentation, English and Referencing

Innovative, well-presented, clear and consistent academic writing; including spelling, grammar and punctuation

15%

Total (Intro + Conclusion)

50%

1,500 + (500)

Guidance on report structure Front Title Page

ESL

Executive Summary

A good overview off your assignment

Table of contents

Brief navigation

Introduction

Introduce the subject and the discussion will undertake

AC 1: Consider

AC 2: Consider

AC 3: Consider

(Use quality headings and subheadings)

Economic, McClelland’s, Opportunity-based theories etc. Stanford model, D Double Dimond M, IDEO M, Five Modes etc. Creativity Class theory, Triple H, Open Innovation Models Conclusion

Overall summary References

Use varieties of resources Helpful pointers:

Make use of short sentences, appropriate business language and make sure the report is articulated and well presented. You can use images and tables, but these must be referenced. Make effective use of concepts and models studied and apply it to your write up. You can also include clearly labelled additional items in the appendix concerning the chosen case study. Your report should be professional, impersonal and written in the third person. Refer to the Skills for Study resource for guidance on academic writing, report format and referencing. Your word count does not include the front title page, reference list or items in the appendix. Submit as one document to Turnitin. Guidance on how to use independent study time: Complete the reading chapters and case study used in lecture and seminar.

Referencing system: Where you need to reference work, the Harvard Reference system is to be used. Please refer to your Student Handbook for more details. Please visit CCCU library at: http://www.canterbury.ac.uk/library/docs/harvard.pdf

Learning Materials/Resources: Essential Resources: Trott, P. (2017), Innovation Management and New Product Development. Harlow: FT Prentice Hall (e-book). Trott, P. (2020), Innovation Management and New Product Development. Harlow: Pearson. Other texts and books

Audretsch, D.B. (2015), Concise guide to entrepreneurship, technology and innovation. Cheltenham: Edward Elgar Publishing (e-book). Bessant, J. & Tidd, J. (2015), Innovation and Entrepreneurship, 3rd ed. Chichester: Wiley. Blundel, R., Lockett, N. & Wang, C. (2019), Exploring Entrepreneurship, 2nded. London: Sage. Bridge, S. & O’Neill, K.F. (2013), Understanding Enterprise, Entrepreneurship and Small Business, 4th ed. Basingstoke: Palgrave Macmillan (e-book). Burns, P. (2018), New Venture Creation, 2nd ed. Basingstoke: Palgrave Macmillan. Burns, P. (2013), Corporate Entrepreneurship Innovation and Strategy in Large Organisations, 3rded. Basingstoke: Palgrave Macmillan. Burns, P. (2016), Entrepreneurship and Small Business, 4th ed. Basingstoke: Palgrave Macmillan. Rae, D. (2015), Opportunity Centred Entrepreneurship, 2nd ed. Basingstoke: Palgrave Macmillan. Scarborough,    N.M.    (2016),    Essentials    of    Entrepreneurship   and    Small    Business Management, 8th ed. Harlow: Pearson (e-book). Smith, D. (2011), Exploring Innovation, Maidenhead: McGraw Hill. Stokes, D. & Wilson, N. (2017), Small Business Management and Entrepreneurship, 7th ed. Andover: South Western Cengage Learning. Stokes, D., Wilson, N. & Mador, M. (2010), Entrepreneurship. Andover: South Western Cengage Learning. Trott, P. (2017), Innovation Management and New Product Development, 6th ed. Harlow: Pearson (e-book). Recommended Resources: You are expected to keep up to date with academic theory and the events and issues that involve or affect Innovation and Enterprise. This may be via published and printed journals, newspapers, trade magazines. Articles to be used during class and/or recommended as background reading (all available through the library online):

Alves, M.F.R., Galine, S.V.R. and Dobelin, S. (2018), ‘Literature on organisational innovation: past and future,’ Innovation & Management Review, 15(1): 2-19. Ardley, B., McIntosh, E. and McManus, J. (2020), ‘From transactions to interactions: the value of co-creation processes within online brand consumer communities,’ Business Process Management Journal, Vol. 26, No. 4, 2020, pp. 825-838. Arshi, T. and Burns, P. (2018), ‘Entrepreneurial Architecture: A Framework to Promote Innovation in Large Firms,’ The Journal of Entrepreneurship, 27(2): 151-179. Berends, H., Jeline, M., Reymen, I. and Stultiens, R. (2013), ‘Product Innovation Process in Small Firms: Combining Entrepreneurial Effectuation and Managerial Causation Product,’ Innovation Management, 31(3): 616-635. Brem, A., Maier, M. and Wimschneider, C. (2016), ‘Competitive advantage through innovation: the case of Nespresso’, European Journal of Innovation Management, 19(1): 133-148. Cainelli, G., De Marchi, V. & Grandinetti, R. (2020), ‘Do knowledge-intensive business services innovate differently?’ Economics of Innovation and New Technology, 29(1): 48-65. Elia, G., Li X., Margherita, A. and Petti, C. (2017), ‘Human-oriented corporate entrepreneurship: An integrative framework of creativity and HRM enablers,’ European Business Review, Vol. 29, Issue 4, pp. 386-401. Jayawarna, D., Rouse, J. and Kitching, J. (2013), ‘Entrepreneurial potential: the role of human and cultural capitals,’ International Small Business Journal, 32(8): 918-943. Jayawarna, D., Rouse, J. and Kitching, J. (2013), ‘Entrepreneur motivations and life course,’ International Small Business Journal, 31(1): 34-56. Jeon, S. (2018), ‘What influences entrepreneurial intentions? An empirical study using data from the Global Entrepreneurship Monitor,’ Academy of Entrepreneurship Journal, 24(3). Miller, D. (2014), ‘A downside to the Entrepreneurial Personality?’, Entrepreneurship Theory and Practice, 39(5). Wiley Online Library. West, J. and Bogers, M. (2014), ‘Leveraging external sources of innovation: a review of the research on open innovation,’ Journal of Product Innovation Management, 31(4): 814-831. Good source for relevant articles is the reference list at the end of each chapter in the core text. Also, check Blackboard and session resources for some examples.

Academic Journals and magazines related and relevant to the subject topic: Academy of Entrepreneurship Entrepreneurship Theory and Practice Harvard Business Review International Small Business Journal International Review of Entrepreneurship Journal of Entrepreneurship Journal of Small Business and Enterprise Development Management Today Journal of Product Innovation Management You are expected to keep abreast of news, both specific to Innovation and Enterprise and general news as well as other information published in websites. Websites you need to use and be aware of.

Websites: British Library Business & Intellectual Property Centre, http://www.bl.uk/businessand-ip-centre [Accessed: 25/01/24]. Department for Business, Energy and Industrial Strategy, https://www.gov.uk/government/organisations/department-for-business-energy-andindustrial-strategy [Accessed 24/01/24]. FT.com The university has a student online subscription. Other Information This handbook should be read in conjunction with other sources: Student Handbook: for programme academic information applying to all modules. Current Student Webpages: for generic student experience information. Advice for Students Blackboard for Business School information. Date and validity of Module Handbook June 2026, valid for academic year 2025/26.