Assignment 2: Develop a Competitive Strategy

In your MBA program, you’ve learned how operations relate to business strategy and how to manage business operations based on a global supply chain with diverse and geographically dispersed suppliers and customers. In this module, you will analyze your company’s performance and develop strategies for your products in the different market segments in CAPSIM.

Instructions

This lesson, you will analyze your company’s performance and develop strategies for your products in the different market segments in CAPSIM.  Write a paper that addresses the following:

• Use this week’s course readings and supplemental readings to define SWOT and Porter’s 5 Forces. Describe how your company performs on the four dimensions of SWOT and the five dimensions of Porter’s model.
• Use the Customer Buying Criteria section of the Courier (pp. 5-9) to assess what customers demand. What are the projected changes in customer demands?
• Use the Balanced Scorecard and financial measures to analyze your company in the simulation to identify three items in each of the four SWOT categories. Then, review your company in CAPSIM relative to the other five companies in the simulation to identify each of Porter’s 5 Forces.
• Choose one of Porter’s generic strategies for one of your five products in your company in the simulation. Explain the appropriateness of the generic strategy relative to the Five Forces and SWOT analyses.

Length: 2-3 pages, not including title page, executive summary, and references

Resources:  Supplement the course readings with at least two additional scholarly sources. You have learned to search for and use scholarly articles throughout the program. For a refresher, please go to the NCU Library’s FAQs.

The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the university’s Academic Integrity Policy.

When applicable, conduct a Turnitin pre-check and then upload your completed assignment and click the Submit to Dropbox button. Upload the Strategic Plan and click the Submit to Dropbox button.