B1219C Demand & Supply Analysis Assignment: BreadTalk Case Study on Elasticities in Singapore’s Bakery Market

Chosen topic:

Breadtalk Reports and findings on Demand Elasticities Supply Introduction Conclusion Article to research not more than 3 years With APA, citing, reference, graph,

INSTRUCTIONS TO CANDIDATES

1. This coursework constitutes 40% of the overall assessment and it is worth 40 marks in total. Plagiarism will be taken seriously, and students found to have plagiarised will fail the assignment.
2. You are expected to:
   • Submit authentic work for assessment that represents your academic abilities
   • NOT submit any work produced, even only in part, by AI tool(s) as your own work

   The unauthorised use of AI to create content that is submitted as the learner’s own work is considered plagiarism. Such an act constitutes academic dishonesty and is a violation of RP’s rules and regulations pertaining to academic integrity.

3. Infringement of Assessment Rules and Regulations, including but not limited to plagiarism and unauthorised collaboration, will be taken seriously as academic misconduct. Any student found to have infringed any of the assessment rules and regulations is liable to disciplinary action including, but not limited to, an immediate failure for the coursework. For more information, please refer to CET Student Handbook.
4. Form a group of 4-5. You will be graded based on a group presentation of the following questions:
   • Find a recent article (of not more than 3 years old) that is based on the market of any product (good or service) of your choice in Singapore. Your chosen market must not be the same as the applications that we discussed in class.
   • Analyse the market for the product. Prepare your analysis to include the following:
     • Provide the reference (e.g. web link, PDF, scanned copy) and summary of the article(s);
     • Factors affecting demand and supply in the market (including but not limited to changes in demographic, technological, and/or social/cultural factors);
     • Price elasticities of demand and supply of the product (including if the product’s demand and supply are likely to be price-elastic or price-inelastic, and why);
     • Income and cross elasticities of demand (including what types of good the product is likely to be classified under, and analysis of related goods).
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5. Applying the concepts learnt in the module to the scenario, your group presentation should:
   • Apply all relevant concepts from the earlier points 3b(ii) to 3b(iv) in your analysis of the market;
   • Extend your analysis with research, not limited to the provided article, to support your explanation;
   • Use relevant concepts, formulas and graphs;
   • Include appropriate and relevant examples, if required, to draw out concepts pertinent to your analysis;
   • State any relevant assumptions based on the scenario clearly.
6. There should be proper referencing and bibliographic citation as any form of plagiarism is subjected to immediate failure. Referencing format should follow the Harvard APA Style. You may refer to the attached APA Referencing guide for reference or the following referencing format examples in the attach PDF.
7. Your group presentation should not exceed 30 slides. Refer to the following templates for your assignment:
8. Name your presentation and peer evaluation submission files as follows:
   • ‘Group [Number]_B1219C_CW1 Presentation’
   • ‘[Student Name]_[Student ID]_B1219C_CW1 Peer Evaluation’

   Upload the files to the Graded Assessment path in SA 3.0, by Wednesday, 11 June 2025, 2359hrs. More instructions will be provided on submission procedure nearer to the submission date.

   Any delay, non-delivery, error, or loss of information (including non-receipt) that may occur during your submission due to any internet connectivity or other technical issues, will be deemed to be your responsibility. Therefore, it is advisable that you submit your work well before the deadline to avoid any delays or technical issues.

   Late submissions will be subjected to the following penalty in Table 1:

   Table 1: Penalty for late submission

   Time after submission deadline, t	0 < t ≤ 24 hours	24 < t ≤ 48 hours	48 < t ≤ 72 hours	t > 72 hours
   Downgrading applied to submitted work	5% of the maximum score for the submitted work	10% of the maximum score for the submitted work	15% of the maximum score for the submitted work	100% of the maximum score for the submitted work, i.e. awarded zero marks

9. You will be assessed based on the following criteria highlighted in Table 2 below.In addition, the group will present the submitted slides during Lesson 14 (Wednesday, 11 June 2025) as part of the overall CW1 requirements. Students who are unable to present on the day would need to have an approved Leave of Absence (LOA) to have a make-up session arranged. More instructions will be provided on presentation procedure nearer to the lesson date.

   Table 2: Grading Criteria for Coursework

   Category	Descriptors	Marks
   Content	Logical economic analysis of the topic with in-depth analysis and application of concepts of: Demand and supply (10 marks) Price elasticities of demand and supply (10 marks) Income and cross elasticities of demand (10 marks) Appropriate application of relevant concepts, formulas, graphs and examples	30
   Presentation	Individual contribution to group presentation and ability to answer questions	5
   Peer evaluation	Ability to collaborate effectively within the team	5

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