BSP6000 Strategic Management PRES1 Assessment Brief 2026/27 | CMU

BSP6000 Task/Assessment brief:

Background

You must select one company from the list below and complete an analysis and evaluation of the chosen company’s competitive environment using and applying Porter’s Five Forces from the understanding the business environment concept covered in the module. You must also provide a critical evaluation of theories, models, concepts and literature. The analysis and evaluation must be supported with the use and application of academic and industry (grey) literature.

Companies

Select one company from those listed below which will form the basis of your work for the PRES1 assessment.

Task

You must produce a poster in a suitable academic format summarising your analysis and evaluation of the chosen company’s competitive environment using Porter’s Five Forces model, and critical evaluation of theories, models, concepts and literature. The poster must be produced to an academic standard using an appropriate format. The poster must be produced using Microsoft PowerPoint and accompanied by a 5 minutes recorded oral synopsis of the poster. 

Guidance on producing an academic poster can be found at the following link on the university’s academic skills webpages and further details will be provided during the semester. 

https://study.cardiffmet.ac.uk/Help/training/Pages/Resources.aspx 

Aim

Your aim in completing this assessment is to provide in a poster format an analysis and critical evaluation of the chosen company’s competitive environment and critical evaluation of theories, models, concepts and critique of literature through the application of Porter’s Five Forces model.

Notes

• The poster must be produced using Microsoft PowerPoint
• Choose only one company from the list in this brief.
• This is an individual assessment.
• Relevant academic and industry-based (grey) literature must be used to develop your findings and solution(s), and this must be included and referenced correctly (using Harvard Referencing) in your presentation. More information on Harvard Referencing can be found at  www.citethemrightonline.com 
• The poster must provide depth to the critical analysis and evaluation.
• No primary research can be conducted. All information must be obtained from secondary sources.
• The 5 minutes recorded oral synopsis must contain both video and audio.
• The poster and student must be clearly visible in the recording.

Academic or technical terms explained:

Academic literature: academic textbooks and journal articles. These can be sourced from MetSearch and Google Scholar for example.

Industry literature: Sometimes referred to as grey literature, i.e. non-academic sources e.g. credible sources such as websites, government/company reports, policy/strategy documents, marketing data, financial accounts etc.

Bloom’s Taxonomy (adapted from Petty, 2009 and Fry et al., 2015).
Knowledge (recall) is just the ability to recall something
Comprehension (understand) means you understand knowledge. In practice this means you can explain the knowledge in terms of your existing learning and experience.
Application (use) means doing after being shown how or ability to apply abstract principles to particular known or novel situations
Analysis (breaking down) is breaking complex whole into parts, and then looking at the parts in some detail and identifying relationship or patterns
Synthesis (combine) is to combine facts or ideas to create new patterns or structures derived from the original data
Evaluation (judge) is to give the value of something, to state its strengths and weaknesses
An illustrated example…

Assessment Criteria

Learning outcomes assessed

• Analyse and deploy established strategy techniques and approaches, as well as the latest thinking, regarding enquiry and application to strategy related concepts and practical situations.
• Employ a range of problem solving techniques and approaches, which can be used to understand and resolve theoretical and practical strategy related situations.
• Appreciate the areas of uncertainty, incompleteness, ambiguity, contradictions and the limits of knowledge relating to strategy and its environment.
• Critically evaluate arguments, assumptions, abstract concepts, uncertainties and data relating to strategy, which will enable them to frame questions, make judgements and develop solutions to theoretical and practical problems relating to strategy and its environment.
• Employ skills and knowledge to enquire, make decisions and resolve problems in the complex, ambiguous, incomplete and unpredictable world of strategy and related areas

Other skills/attributes developed

This includes elements of the Cardiff Met EDGE (Ethical, Digital, Global and Entrepreneurial skills) and other attributes developed in students through the completion of the module and assessment. These will also be highlighted in the module guidance, which should be read by all students completing the module. Assessments are not just a way of auditing student knowledge. They are a process which provides additional learning and development through the preparation for and completion of the assessment. 

• Ethical: The module will consider the ethical issues associated with strategic management and the consequences of strategic decision making
• Digital: Considerations of strategic management and digital business are omnipresent in the module learning and teaching programme
• Global: This module will draw on case material from around the world, and illustrate how strategic management has both global reach and impact.
• Entrepreneurial: Much of the case material in this module will involve the application of entrepreneurial thinking and action. Key issues around creativity and innovation in shaping business strategy will be considered.

BSP6000 Marking/Assessment Criteria