Competitive Strategy Report Assignment
MMGTE204 Competitive Strategy Report Assignment Students have to select a company and a sector. Send an e mail to the teacher with two companies and sectors and receive the approval of the teacher.
• The professor will share a template in which the students can base their report on. MMGTE204 Competitive Strategy Report Assignment
• The task must include the following details:
o Company and sector: Brief Explanation of the company and the sector and why they have chosen that company.
o Mission and Vision: Explanation of the mission and vision
o Chose a country and analyze: MMGTE204 Competitive Strategy Report Assignment
§ Pestel Framework
§ The Five Forces
§ Industry dynamics
§ Strategic groups map
o With the company you have chosen
§ Resources and core competences of the company
§ The Vrio Decision Tree
§ Value Chain of the company
o SWOT Analysis
o Define the Generic Strategy of the company and how they sustain their competitive advantage
o Related to the company:
§ Give an example of all the types of diversification. Explain why
§ Give an example of internal and external Growth
§ Mergers and acquisitions that they have done. Why they have done it
o Personal opinion on the company strategy
• All sources of information (documents, websites, etc) must be attached.
• Date: Thursday 19th March 2020 MMGTE204 Competitive Strategy Report Assignment
Submission: Via Moodle by Thursday 19th, March, before 23:55hrs.
Weight: This task is worth 60% of your overall grade for this subject.
TASK BRIEF – COMPETITIVE STRATEGY PRESENTATION (PART 2)
• Presentation must be based on the Report (Part 1)
• The task includes the following details:
o Company and sector: Brief Explanation of the company and the sector and why they have chosen that company.
o Mission and Vision: Explanation of the mission and vision
o Chose a country and analyze:
§ Pestel Framework
§ The Five Forces
§ Industry dynamics
§ Strategic groups map
o With the company you have chosen
§ Resources and core competences of the company MMGTE204 Competitive Strategy Report Assignment
§ The Vrio Decision Tree
§ Value Chain of the company
o SWOT Analysis
• The students have to indicate or attach the sources where they have found the information to analyze the industry or company.
• The students have between 10 and 15 minutes to present in class.
• The presentation must be uploaded to campus prior to the presentation.
Submission: Via Moodle by Thursday 13th, February, before 18hrs, and also to be presented in class, on the same day.
Weight: This task is worth 40% of your overall grade for this subject. MMGTE204 Competitive Strategy Report Assignment
Outcomes: This task (both parts) assesses the following learning outcomes:
• LO1: Understand and appreciate both the macro and micro environments of business organizations and their impact on the management’s strategic
decision making.
• LO2: Understand the strategic operation of organizations within the context of the wider business environment. MMGTE204 Competitive Strategy Report Assignment
• LO3: Analyze strategy from a holistic perspective.
• LO4: Competently undertake research activities relating to the resolution of issues in delivering customer requirements effectively and efficiently.
• LO5: Synthesize such material critically in order to focus on strategic operations.
• LO6: Demonstrate the ability and capacity for independent and self-critical learning.
MMGTE204 Competitive Strategy Report Assignment • LO7: Communicate effectively in written form. MMGTE204 Competitive Strategy Report Assignment
