Describe how strategy contributes to success and provides a link between the firm and its environment.

In this course, students examine and apply the concepts and theories of strategic planning in present-day
organizations. They will understand how strategy is developed and the effects of integration through the various
disciplines of an organization.
Course Learning Outcomes:
1. Describe how strategy contributes to success and provides a link between the firm and its environment.
2. Apply knowledge of financial analysis to strategic analysis toward measuring value and performance.
3. Examine how industry structure influences competition and identify and analyze internal and external
organizational factors to inform strategy planning.
4. Appraise a firm’s resources and capabilities and formulate strategies that can best exploit a firm’s
resources and capabilities for establishing competitive advantage.
5. Differentiate organizational structures and systems and explain how they influence the strategic
6. Evaluate the factors that drive industry evolution and apply change management strategies appropriate
to the different stages of the industry life cycle.
7. Appraise the organizational conditions conducive to innovation and creativity and discuss the
relationship between innovation and competitive advantage.
8. Identify corporate strategy and evaluate vertical integration decisions and multinational strategic
9. Analyze global strategies and the competitive advantages that arise from operating across national
10. Identify and apply concepts of diversification.
11. Evaluate the current state of the business environment and strategic management

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