GBEN4004 – Introduction to Strategic Management Assignment brief
Module Code : GBEN4004
Module Title : Introduction to Strategic Management
Individual Written Report : 2,500 words
2500 Words | Mark 100%) (LO1, LO2, LO3, LO4)
Individual Report
Choose ONE organisation from the list of Multinational Companies (MNC’s) provided below:
List of Multinational Companies
- Apple
- British Airways
- IKEA
- Uber
Write a 2,500-word report for your chosen MNC that responds to the following:
- Identify the foundational concepts in strategic management and the different approaches to strategy applied by your chosen company. Evaluate how the chosen strategy impacts the company’s decisions and activities. (1000 words)
- Apply the different tools of strategic Analyse two (2) the external, internal factors and competitive environment of your chosen MNC and how your chosen company has responded to them. (1000 words).
- Describe the strategic position of firms within the chosen industry of your particular organisation industry (300 words)
- Explain how your chosen company can utilize data and information to create effective strategic options (200 words).
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