How E-Commerce Has Redefined Customer

In the modern world, technology has been introduced in different aspects of business practices. New technological advancements have affected business operations, both positively and negatively. The positive effects show how technology has improved business operations (Howard 2017).

On the other hand, the negative effects involve the side effects of technology in business. Notably, many things which have good values tend to have some side effects (Turban et al., 2017 p65). In other words, technology would not be considered to be completely perfect. It also portrays some downfalls.   

E-commerce involves buying and selling goods online. Both the buyers and the sellers interact through the internet. All business transactions are done through the internet as opposed to physical contact. Additionally, payment of the goods and services are made through

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