This is a paper that is focusing on how the company’s culture affect the market entry strategy. The paper also provides additional information to use in writing the assignment paper.
Discuss aspects of the company from the provided scenario by doing the following:
1. Describe in detail how each of the following aspects from the scenario affect the company’s decision-making process:
strategic direction, including mission and vision statements
2. Describe in detail how the company’s culture could affect the market entry strategy.
3. Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
B. Discuss the company’s product from the provided scenario by doing the following:
1. Firstly, describe specific characteristics of the emerging market that affect the company’s product.
2. Secondly, discuss in detail how either a new product or an improvement to the company’s existing product would meet the market characteristics identified in part B1.
a. Include details of each of the steps the company would take in the design thinking process for the new or improved product from part B2.
b. Choose three of the following aspects from the scenario, and provide a detailed discussion of their effect on the design thinking process for the new or improved product from part B2:
emerging market culture
emerging market ethics
global legal systems
3. Thirdly, discuss in detail how the company’s ethical statement from the scenario influences the market entry strategy.
C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
D. Demonstrate professional communication in the content and also presentation of your submission.
A U.S. fishing boat manufacturer is known throughout the United States for its innovative approach to product design, lean manufacturing, and responsive customer service since its start three years ago. The mission statement of the company is “We will provide the most innovative customer-driven design and growth in the industry.” The founders’ ideals for the company are described in the vision statement: “We will be the most sustainable company in the industry.” The company’s ethical statement that guides all conduct and decision-making is “We will make decisions that are sustainable for customers and the environment.”
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