Rejuvenating Cineleisure Orchard
In its heyday, Cineleisure Orchard was a popular youth spot in the 2000s. This oncepopular mall, however, had degenerated into a dismal place with many boarded-up and empty stores. More recently, the mall started searching for new tenants in hopes of reviving itself, as part of the Ministry of Trade and Industry’s rejuvenation plan for Orchard Road. The entry of Ah Chew Desserts in 2020 and McDonald’s in 2023 has helped boosting the footfall to some degree, but Cineleisure Orchard is still relatively quiet especially during weekdays. Moreover, the increased traffic is concentrated mostly on the ground level, leaving other floors empty or closed.
“Hope things will pick up soon … If not, it’s very hard for us to sustain already and it will be a pity because we have been here for so long”, laments Mr. Trazo, who works at mobile phone accessories shop Beadstreet on Level 2.
Adapted for academic use from Channel News Asia (03 June 2023)
https://www.channelnewsasia.com/singapore/cineleisure-orchard-mall-ghost-town-youths-retail-3491856. Retrieved on 17 June 2024.
Assume that you are an entrepreneur that intends to open a retail store at Cineleisure Orchard. Prepare a presentation to the management team of Cineleisure Orchard, to pitch for a unit based on the questions below. Your presentation should persuade the management on how your store can contribute to the rejuvenation of Cineleisure Orchard.
[Important]
1. You must choose a new retail business (not an additional branch of an existing retail brand). You can decide on the nature of this business.
2. Only level 3 and level 4 are available for lease. Assume that any location you choose on level 3 or level 4 will be available for lease.
Question 1a
Propose a retail business that can help to “rejuvenate” Cineleisure Orchard. Provide a brief description of the retail store and the retail concept.
Your answer to this question should not exceed 200 words
Question 1b
Given the retail competition in Orchard Road, how can your store contribute to the rejuvenation of the mall? What competitive advantage does your store bring to Cineleisure Orchard? (hint: conduct some desktop research about retail competition around Orchard area).
Your answer to Question 1b should not exceed 200 words
Identify possible segments, and determine the target segment(s) for your new store. Use a combination of two (2) or more variables for segmentation (hint: demographic, psychographic, or behavioural variables).
Your answer to this question should not exceed 500 words
Formulate a communication strategy for your new business. Include both traditional and new media for communication.
Your answer to this question should not exceed 600 words
Native Singapore Writers Team
100% Plagiarism-Free Essay
Highest Satisfaction Rate
Free Revision
On-Time Delivery
Prepare a video recording of the presentation based on Questions 1 to 3 above. The video presentation should be at least 3 minutes but not exceed 6 minutes. Refer to Canvas T/TG/RESIT course site > Assignments > ECA_VIDEO for the step-by-step guide on how to submit the video.
Prepare a set of PowerPoint presentation slides upon which the video presentation is based. Please note that the PowerPoint must be converted to PDF before submission to Canvas.
The post MKT353 ECA (End-of-Course Assessment) SUSS – July Semester 2024 : Retail Management appeared first on Singapore Assignment Help.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our Services
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
Essays
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admissions
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Reviews
Editing Support
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
Reviews
Revision Support
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.