QHO423 Marketing Sales and Negotiations Skills Summative Assessment

Module Code: QHO423

Module Title : Marketing, Sales, and Negotiation Skills

Individual Marketing Report : 1800 words + appendices 

Assessment Task

We have studied many key areas of marketing during this module and this report will allow you to use the knowledge to provide a report for your choice of a company , covering some of these key marketing concepts.

Choosing an organisation, you are familiar with, you will deliver a report considering the assessment requirements of:

• Define the role of marketing to support the achievement of organisational objectives in general, and for your chosen organisation. (Minimum of 2 academic references).
• Discuss the factors in of your chosen organisation’s marketing environment, which impact on the marketing of their services, and develop a SWOT and PESTLE for your chosen organisation. (Using the suggested PESTEL & SWOT Tables provided the Tables are PART of the word count of 1800) (Minimum of 4 references- 2 from academic sources and 2 from internet-based sources).
• Deliver an understanding of how to market a product or service (Marketing Mix) and highlight how your chosen organisation has achieved this (using the suggested Marketing Mix Discussion Table provided; the Table are PART of the word count of 1800) (Minimum of 2 references).
• A Personal reflection on your practice of sales and negotiation skills. This is covered in collaborative learning sessions – for reflection, consider the key points you will take away and use in the future. You could also outline the sales and negotiation strategies used by your chosen organisation (Minimum of 2 references).
• Provide a discussion of the major findings, concluding analysis and recommendations in relation to how your chosen organisation markets its products and services to support organisational objectives (using the suggested Marketing Mix Recommendations Table provided (the Tables are PART of the word count of 1800)

Below is the Suggested Report Structure (based on the assessment task):

1. Introduction: Demonstrate your understanding of the role of marketing; describe your chosen organisation, and the industry they are in; link your understanding of the role of marketing within your chosen organisation to support organisational objectives.
2. PESTLE and SWOT analysis: Discuss the factors in your chosen organisation marketing environment and as a minimum conduct a PESTLE and SWOT analysis (which you will have developed in formative assessment 1).
3. Discussion and Analysis of Marketing Mix: Illustrate and discuss how your chosen organisation applies marketing strategic tools (7P marketing) to market its products or services.
4. Discussion of Sales and Negotiation skills: Provide a reflection on the skills you learned in the sales and negotiation sessions (which can be from your Formative assessment and where possible identify how your chosen organisation has applied its Sales and Negotiations skills.
5. Conclusion and Recommendation: Provide a summary of the major findings, concluding analysis and recommendations in relation to how your chosen organisation markets its products/services to support organisational objectives.

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