The current MICE industry in Hong Kong competitive review

This is a paper that is focusing on the current MICE industry in Hong Kong competitive review. The paper also provides additional information to use in writing the assignment paper.

The current MICE industry in Hong Kong competitive review

“A macro perspective of Convention Tourism in Hong Kong and the future”

Hong Kong has been traditionally resilient but the slow global economy, coronavirus and the political landscape are affecting the HKSAR’ MICE Industry. Neighboring countries in the region are also becoming increasingly competitive so how will this affect Hong Kong? In this project students will be expected to assume the perspective
of an executive PCO: –

1. Firstly, provide an overview of the current convention tourism landscape in Hong Kong
a. Provide a competitive review of the current MICE industry in Hong Kong

2. Secondly, forecast and document the impact of the economy and political climate on the MICE industry in Hong Kong
a. Outline the threats to MICE in Hong Kong – both internal and external to the SAR (regional and international)
b. Outline any opportunities
c. Outline what MICE vendors / operators in the territory may do to remain competitive (what would you do / how could you advise them?)

3. Moreover, what measures can you propose to reduce the cost and expense incurred by vendors and participants in exhibitions?
4. Fourthly, what does the future hold for MICE in Hong Kong? What predictions do you have and what suggestions do you have for Hong Kong’s MICE improvement?

The current MICE industry in Hong Kong competitive review


Students are expected to demonstrate analytical ability and marks will be awarded for critical evaluation, research, creativity, realistic suggestions and use of theory. mages,
pictures, attachments and tables/graphs to show data are encouraged. Expected word count is 1,600 – 1,800 words.

Remember, ensure  that the paper is at least 1600 words exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.


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