Unit 20 Enterprise in Tourism (A/507/2673) Assignment Brief 2026

Unit 20 Enterprise in Tourism Assignment Brief

Unit Aim

In this unit the learner will explore enterprise in tourism. The learner will produce an enterprise project related to travel and tourism and then produce a review of their project.

Learning Outcomes and Assessment Criteria

LO1 – Recognise the need for enterprise within travel and tourism

The learner must know about:

• aspects of enterprise
• what drives enterprise
• the reasons why businesses have to become more enterprising
• consumer trends
• current sector developments
• the market

Grading descriptors:

Pass: Describes relevant theories and concepts of enterprise within travel and tourism. Uses information about enterprise within travel and tourism found in at least 2 sources and communicates it, mostly accurately, in own words.

Merit: Describes relevant theories and concepts of enterprise within travel and tourism and makes some links between them. Uses information about enterprise within travel and tourism found in different formats from at least 2 sources and communicates it, mostly accurately, in own words.

Distinction: Describes theories and concepts of enterprise within travel and tourism and explains how they are linked. Uses information about enterprise within travel and tourism found in different formats from different types of sources and accurately communicates the information in own words.

Assessment guidance:

Research will be presented in the form of a report or presentation, which identifies and describes businesses that have been enterprising, such as department stores, garden centres, supermarkets etc, and brands such as Virgin and TUI. An explanation of why businesses use enterprise projects will be provided, with examples.

An investigation into current enterprising projects within travel and tourism would also be included.

The learner will describe examples of why different businesses have had to become more enterprising, which could include consumer trends, social, environmental, economic and political changes.

LO2 – Undertake an enterprise project related to travel and tourism

The learner must demonstrate:

• the purpose of the project
• any research, including the potential use of media and social media
• production of a proposal
• pitching for an enterprising project

Grading descriptors:

Pass: Completes and presents appropriate task(s) following a given brief with some degree of accuracy. Researches using relevant information from a single type of source to inform actions.

Merit: Completes task(s) mostly accurately following a given brief.
Researches using relevant information from more than one type of source and in different formats to inform actions.

Distinction: Completes task(s) accurately meeting all the requirements of the given brief. Researches using relevant information from a wide range of different types of sources and formats to inform actions.

Assessment guidance:

The purpose of the project (for example to increase footfall in a particular area, development of new cycle/walking route) will be identified and a project plan produced.

Research to support the project will be carried out and can include research from the media, social media, case studies.

Produce a proposal for a suitable enterprise project which will include:

• aims and objectives
• product/service description
• target customers
• marketing and promotion
• budget
• resources required (including people, materials, facilities, equipment etc)

Present the proposal to a group including peers, tutors, employers or others with appropriate knowledge of the sector.

If the learner works in a group, they need to record their roles, responsibilities and tasks and a tutor observation record may be used.

Evidence of research should be recorded, for example, details of internet searches, list of books and other sources used, such as a record of a conversation or interview.

LO3 – Review the enterprise project

The learner must consider:

• a self-evaluation of the proposal and presentation
• recommendations for improvement
• feedback from peers, tutors, audience
• the viability of suggestions

Grading descriptors:

Pass: Describes the processes and practices involved in the production of the proposal and the presentation and identifies some aspects of what went well and not so well.
Identifies a range of strengths and weaknesses of the proposal and presentation with supporting evidence.

Merit: Describes the processes and practices involved in the production of the proposal and the presentation and identifies what went well and not so well.
Identifies a range of strengths and weaknesses of the proposal and presentation with supporting evidence and describes the impact on the overall outcome.

Distinction: Describes the processes and practices involved in the production of the proposal and the presentation and identifies what went well and not so well and any opportunities for improvement. Describes a range of strengths and weaknesses of the proposal and presentation, with supporting evidence, showing different levels of importance.

Assessment guidance:

To produce a review, the learner should collate peer assessment and tutor observations together with feedback from others as appropriate.

The review will include:

• whether objectives were achieved
• justification of the choice of product or service
• the appeal and suitability of the product or service to the proposed target audience
• realistic assessment of its viability
• what went well and not so well
• areas for improvement

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