wants to rule their Assignments
Who wants to rule their Assignments
• Read the assignment brief
– Learning outcome?
– What is the Context?
– What is the most import information for the
context?
– Besides the textbook what other sources will
help you to create the best blog post and 4
discussion questions?
– Highlight the keywords in the assignment
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Marking Rubric – Get to the Point
• Read the marking rubric
– Has the Marketing Concept and
Marketing Philosophy been
explained in a way that non
marketing practitioners could
understand it?
– achieve the objectives of
organisations that adopt the
marketing concept and
implement the marketing
philosophy.
– Is all the information in your draft
necessary? Quality over quantity
– Is there a logical structure to the
blog?
– Will the 4 questions create
discussion in the webinar?
Assessment 1: Blog [20 marks]
In today’s connected and
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